Strategy, revenue attribution, board reporting, and what it looks like when marketing has a real seat in commercial decisions. Written from inside the decision.
For CMOs and senior marketing directors who want strategic weight.
The questions a CEO should be asking their marketing team. The answers they rarely get because the team is too cautious, too junior, or too close to the work.
For CEOs of mid-size B2B companies without a senior CMO.
How a senior marketer built her own Marketing OS with Claude Code. What AI actually does and does not do inside a real marketing operation.
For CMOs curious about AI but sceptical of the hype.
AI can read your marketing board report better than you can. What it can't do is supply the context that turns data into the right decision.
Read more →
When every competitor has the same AI, executing well no longer differentiates. The advantage shifts to the understanding of the customer and the market that only exists inside…
Read more →
Most teams use AI in marketing and get no value. The leak is not the tool. It is the 4 places nobody measures: evidence, data, adoption, governance.
Read more →
New CMO? Before launching anything, map the AI sprawl and Shadow Org you've inherited. A practical guide to the first 90 days that actually reflect reality.
Read more →Showing 4 of 8 posts