Strategy, revenue attribution, board reporting, and what it looks like when marketing has a real seat in commercial decisions. Written from inside the decision.
For CMOs and senior marketing directors who want strategic weight.
The questions a CEO should be asking their marketing team. The answers they rarely get because the team is too cautious, too junior, or too close to the work.
For CEOs of mid-size B2B companies without a senior CMO.
How a senior marketer built her own Marketing OS with Claude Code. What AI actually does and does not do inside a real marketing operation.
For CMOs curious about AI but sceptical of the hype.
New CMO? Before launching anything, map the AI sprawl and Shadow Org you've inherited. A practical guide to the first 90 days that actually reflect reality.
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Pipeline attribution doesn't measure marketing contribution to revenue. It measures channel interactions. Here's what CEOs should ask instead.
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A practical guide for CEOs on what to demand from their CMO: market intelligence, positioning assessment, ICP signals and the link between marketing and the sales cycle.
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49% of Fortune 500 companies no longer use the CMO title. The classic role is fragmenting into 5 archetypes. Only one retains genuine strategic authority.
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